Scott Savage's Blog

Software runs my life

Category: youtube Page 5 of 7

Live Streaming on YouTube Australia

By

On August 9, 2010

In Australia, Internet, youtube

Tomorrow from 1-2pm YouTube Australia will be running their first live streaming event for the 2010 ICT ministers debate on the youtube.com/AustraliaVotes channel.

ICT policy is shaping up as one of the big issues of this election, which is great because ICT tends to take a back seat in Australian politics. The main issues are around the $43b National Broadband Network (NBN) project and the proposed Internet Filter. Each party has a different perspective on each of these major issues, which hopefully will make for an interesting debate. Regardless, I am proud to be helping to bring this first to Australia!

Edit: The debate ran successfully on YouTube Live! You can now see it here: http://www.youtube.com/watch?v=xRHbeONYdUc

Best Mimicry Examples on YouTube

By

On August 7, 2010

In Internet, marketing, youtube

Cadbury Australia RollPack

Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight:

The most successful mimicry examples use an initial deception to draw the user in, but then they reveal that deception in a captivating way before the user starts to feel betrayed that they cannot interact with the standard YouTube controls (at least within the first 10 seconds).

How can charities get started with YouTube?

By

On July 1, 2010

In advertising, Australia, Internet, marketing, youtube

Each year Google runs a GoogleServe week, where we each choose a non-profit project we would like to contribute to. I chose to present to a group of 30+ non-profit organisations here in Sydney on how they can benefit from our recently launched YouTube non-profit program. Despite being only a small contribution it was a very rewarding experience, and I was really impressed with how sophisticated many of the charities are.

I am posting my presentation here so that any other charities who didn’t attend can view it at any time. I am also posting a 1-sheeter handout that I gave to all attendees which summarises the simple steps to getting their non-profit onto YouTube. I hope they help!

Page 5 of 7

Previous

Next

Powered by WordPress & Theme by Anders Norén