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YouTube Video Trends Dashboard

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On December 9, 2010

In Internet, youtube

YouTube today silently launched a new trends dashboard which showcases the top trending videos on YouTube:

http://www.youtube.com/trendsdashboard

It has some great features to help you identify rising “buzz” videos, and then breakdown that buzz to regional areas. You can also show the most shared or the most viewed videos (which is an interesting comparison in itself). Then just need to jump onto the Video Targeting Tool to make sure your advertisement takes advantage of these trends! It’s certainly a much cleaner interface than some of the more popular 3rd party sites that have filled this void over the years.

Give it a try and let me know what you think!

YouTube Symphony 2011 in Sydney

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On October 14, 2010

In advertising, Australia, Google, Internet, marketing, youtube

YouTube Symphony 2011 has launched, and the Sydney Opera House has been announced as the new final location! The program is revolving around an APAC advertiser and location, so it is an extremely exciting program for the region. Make sure you try the Augmented Reality application in the “Experiment” section.

This excitement is being driven internally by a surprisingly large and distributed number of Australians based all around the world. I was at the launch event at the Opera House on Wednesday morning, and every Google employee who spoke was Australian! It was quite an inspiring moment for an Australian in IT like myself looking to make an impact globally. Working on the project has already been an amazing experience, and things have only just begun.

I guess Symphony is already achieving its goal to be a globally inspiring program.

Google Grants Post – Getting Started on YouTube

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On September 8, 2010

In advertising, Internet, marketing, youtube

Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead!

http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html

I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in turn it offers you call to action overlays to convert those supporters into contributors.

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