Software runs my life

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Hills Bros Coffee on the Bay desktop background

Welcome to San Francisco

Hills Bros Coffee on the Bay desktop backgroundI’m in the land of the Start Up. The sky seems a little bluer and there is a cloud based business on every corner. Viral cloud engagement analytics seems to be whats buzzing here. Who is funding all these businesses? It can’t be entrepreneurs mortgaging their houses like in Australia, I thought it was impossible to get a loan in the US? I guess the Angel and VC markets really are all here.

The story of Hills Bros Coffee is a pretty good SF anecdote ironically. Wikipedia notes that the brand started as a great family company passed down the generations, surviving World War II and merging with another coffee company. Then the family sold out to the Swiss Nestle, who sold it to the US based Sara Lee, who then sold into the Italian Massimo Zannetti (aka Segafredo) mega-coffee group.

Regardless, this $1.2b 120,000 tonne completely vertically integrated Italian company has vacated this prime piece of real estate – but Mozilla is moving their 125 CA-based employees into the 15,000ft building. Their gross profit was $43 million and is based on freely available software. New World Order?

australian youtube logo doodle

Happy Australia Day!

Happy Australia Day 2011 to all the aussies who read my blog! Ernesto, 3DM and I worked hard to deliver the first YouTube custom logo for Australia ever and a custom video mapping gadget! The basic premise is that Australians can upload videos to YouTube and plot them on a map. This map then visually “fills in” to create essentially remap Australia in terms of summer memories. I am really looking forward to seeing how much momentum we can build off this one and it is great showcase for local creatives.

australian youtube logo doodle

Custom YouTube logo and youtube.com/MapMySummer gadget

Google also put up a custom doodle for today, which indirectly drives through to the YouTube channel too:

google doodle for australia day 2011

Google doodle for Australia Day 2011

Is it weird that I get a buzz from having input into the creation of these programs that re-craft some of the most recognised brands in the world? Must be my inner marketing geek showing through…

2011 – The Next Year of Video

To celebrate 2011 being an even bigger year for video on the Internet, I have decided to do my first video blog (vlog?). Let me know what you think!

First Video Blog

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