Software runs my life

Category: Business Page 11 of 18

Outsourcing cost effectiveness

Satyam Headquarters

The Satyam outsourcing fraud was a story that I found interesting this week. I think outsourcing can be cost effective from a companies perspective, but it appears that it isn’t always cost effective from an outsourcers perspective. From the ZDNet article is was revealed that:

And during the September quarter, the company also reported inflated revenue of 27 billion rupees, vs. actual revenue generation of 21.1 billion rupees. That resulted in artificial operating margins of 24 per cent of revenue, compared with its actual 3 percent margin.

Three percent margins are nothing to be proud of, even in a competitive market. I wonder if the 12%+ annual wage growth is finally catching up to the outsourcers, or whether it is simply an overly competitive market and the weaker players are being squeezed out? I would guess that the market is being squeezed from all directions. I wonder if the global economic problems will help or harm outsourcers. I guess companies will weigh up the risks versus cost benefits as always, I just wonder whether the balance has tipped in the favour of the conservatives wanting to keep their core advantages in-house. I guess frauds like the Satyam one don’t boost confidence much either.

Pipe Networks Runway Survives

PipeNetworks have survived ANZ pulling the plug on their finance and have emerged from a share trading halt to announce that Project Runway is pushing ahead. It is great to see that even in tough financial times that profitable and well founded projects can still get through with smart companies banding together. It represents more than just a great opportunity for these companies though, overseas traffic charges are one of the major things keeping a floor under Australian internet prices. In fact it can be argued that cheaper overseas traffic will have more effect on Australian internet prices than the NBN project. Maybe with Project Runway, an NBN without Telstra and a canning of the internet filtering scheme we can actually get somewhere. It’s Christmas time, time to wish for miracles.

Integrating your CRM and Website

Closed for BusinessAs far as I am concerned, having a website without having a CRM/sales system behind it is like having a shopfront with no shop. People can view your products, but they can’t offload their hard earned cash. Why do that to yourself?

Unfortunately it seems that companies need to literally see people banging on the store door (via hits, emails, phone calls etc.) before they will open the store. How many customers have you missed in that time? You’re paying for the store location, so why not fit it out inside?

Salesforce announced at Dreamforce that they are taking this view to another level. Your website should be linked into the core of your company. Every process your company runs should be accessible (and deliver value) to the customer at all times. Zdnet give it good coverage, but I think Smoothspan explains it best. The basic premise is know your customers, and then deliver the best experience you can to them. CRM’s have always tried to get close, but it requires a company to be completely online and committed.

Page 11 of 18

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