Wondering why I have been so quiet lately? I volunteered my time to write a blog post for the Google Grants blog instead!
http://googlegrants.blogspot.com/2010/08/get-your-non-profit-started-with.html
I really hope that it helps more non-profits get onto YouTube. It really is a great platform that will deliver a level of transparency and engagement with your supporters, and in turn it offers you call to action overlays to convert those supporters into contributors.
Tomorrow from 1-2pm YouTube Australia will be running their first live streaming event for the 2010 ICT ministers debate on the youtube.com/AustraliaVotes channel.
ICT policy is shaping up as one of the big issues of this election, which is great because ICT tends to take a back seat in Australian politics. The main issues are around the $43b National Broadband Network (NBN) project and the proposed Internet Filter. Each party has a different perspective on each of these major issues, which hopefully will make for an interesting debate. Regardless, I am proud to be helping to bring this first to Australia!
Edit: The debate ran successfully on YouTube Live! You can now see it here: http://www.youtube.com/watch?v=xRHbeONYdUc
Cadbury Australia RollPack
Mimicry involves producing a custom gadget within a brand channel (home page is no longer allowed) on YouTube that mimics the YouTube interface and functionality. This requires a really close working relationship with the YouTube policy team and your Tech Producer. Here are the best examples of mimicry on YouTube that I wanted to highlight:
The most successful mimicry examples use an initial deception to draw the user in, but then they reveal that deception in a captivating way before the user starts to feel betrayed that they cannot interact with the standard YouTube controls (at least within the first 10 seconds).
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